"What do you mean logo vs brand? Isn’t that the same thing?" That might be a general perception but logo and brand are actually not the same thing.
Logo is a graphic element - a symbol or icon, text or all of these combined - that represents your brand and makes it recognizable across all your marketing channels. Logo is a visual mark that should capture the essence of your brand. Yet - although very central - a logo is only a part of something bigger, that is your brand.
Brand on the other hand is so much more, it is a holistic perspective and experience. Brand is an entire and complex collection of elements that create that experience and emotional connection with your audience, these elements are:
~ Your business vision, purpose & values
~ What does your business do/ your product and/or service
~ Your business personality & voice, how you communicate with your audience
~ Visual identity that is your brand colour palette, fonts, logo, patterns, illustrations - all that creates consistent and cohesive visual experience and recognition
In other words, a brand is what represents a business and gives its logo a meaning.
It is crucial to understand the difference and see that logo design itself does not equal a strong brand and business. That’s why branding - a strategic process of building a brand -is such an important and rewarding investment in your business.
So, are you ready to build your brand and offer your audience an unforgettable experience? Get in touch and let me know, I am here to help.