what is a brand style guide?

And why it is essential for each brand to have it?



Cover of an extensive Brand Guidelines document created as part of my Juicy Magenta Branding Package



Brand Style Guide is a document that sets rules and standards about your brand elements. These rules are created to ensure consistency of your brand across all marketing channels.


More in-depth document - also called Brand Guidelines - also includes brand mission, vision, values, voice, target market/ideal client.


Brand Style Guide is shared with partners, media and agencies so they know how to communicate your brand with consistency. It is an essential document that allows your brand to build recognition and trust with your audience.


So what are the core elements of Brand Style Guide?


1. logo use rules


This is a crucial part of your Brand Style Guide. This part not only presents all your logo variations but also outlines rules about how to correctly used your logo to ensure it is used properly.

Logo rules tell you which logo variation should be used where and when, how much space logo should have, what background should be used etc.


2.colour palette details


Details about a group of colours that your brand is using. Here you will find colour codes that are used for specific application (print vs digital). Why? Colours show differently depending whether used in digital world or on printed materials so having all codes handy is very helpful.


3. brand fonts rules


In this section of Brand Style Guide you will find a selection of your brand fonts (typography). Here would be a list of fonts used for headings, special titles and body copy text.

This kind of font hierarchy allows your audience to visually focus on and absorb the most important information first.


4. application examples


The examples of how your branding works on a variety of marketing materials, both printed and digital to make sure it’s consistent.

These can include photos showing examples of brochures, business cards, social media posts or merchandise.



When we work together on your branding you get all these 4 core elements covered and nicely packaged in Brand Style Guide pdf (to see detailed inclusions, download my Branding Packages Pricelist).



Are you ready to have your gorgeous branding created? Send me a message and let’s chat!



Fragment of a basic Brand Style Guide created as part of my Effortless Teal Brnading Package